LAST MEAL
Over a million animals die each year after getting trapped in or consuming trash. For this campaign, Last Meal is a brand and product line of packaged litter items created to advertise and “sell” to the public ultimately sending the message that a piece of litter can be an animal’s last meal.
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
LAST MEAL
Over a million animals die each year after getting trapped in or consuming trash. For this campaign, Last Meal is a brand and product line of packaged litter items created to advertise and “sell” to the public ultimately sending the message that a piece of litter can be an animal’s last meal.
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
LAST MEAL
Over a million animals die each year after getting trapped in or consuming trash. For this campaign, Last Meal is a brand and product line of packaged litter items created to advertise and “sell” to the public ultimately sending the message that a piece of litter can be an animal’s last meal.
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION
MARCE SELLAS
COPYWRITING
MATTHEW FISCHMAN
Media consisted of social and billboard ads placed in relevant areas and coastlines. The most common forms of litter found in oceans are cigarette butts and plastic.
Media consisted of social and billboard ads placed in relevant areas and coastlines. The most common forms of litter found in oceans are cigarette butts and plastic.
ACTIVATION
Packaged “Last Meals” to display at counters or end caps in grocery stores with statistics shown about the effects of litter on animals.
ACTIVATION
Packaged “Last Meals” to display at counters or end caps in grocery stores with statistics shown about the effects of litter on animals.
WORK
