CASAZUL
Ad campaign pitch for Casazul to market their high quality sipping tequila. People often mask the taste of tequila with salt and lime. However, with the premium taste of Casazul, no salt and limes are needed. As more and more people drink Casazul, there will be an extreme excess of salt and limes, a concept that lends itself to the imagination.
ROLE
ART DIRECTION
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
3D DESIGN - MICHAEL MCCAIN
ROLE
ART DIRECTION
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
CASAZUL
Ad campaign pitch for Casazul to market their high quality sipping tequila. People often mask the taste of tequila with salt and lime. However, with the premium taste of Casazul, no salt and limes are needed. As more and more people drink Casazul, there will be an extreme excess of salt and limes, a concept that lends itself to the imagination.
ROLE
ART DIRECTION
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
CASAZUL
Ad campaign pitch for Casazul to market their high quality sipping tequila. People often mask the taste of tequila with salt and lime. However, with the premium taste of Casazul, no salt and limes are needed. As more and more people drink Casazul, there will be an extreme excess of salt and limes, a concept that lends itself to the imagination.
ROLE
ART DIRECTION
CREDITS
CREATIVE DIRECTION
MARCE SELLAS
COPYWRITING
MATTHEW FISCHMAN
THE CASAZUL EFFECT - VIDEO (KEYFRAMES)
Inside a house, we hear/see a TV news reporter speaking about a strange event that is happening and causing havoc. Mysteriously, streets and neighborhoods are covered with limes and piles of salt. It’s everywhere. We see pools filled with limes and cars covered up to the roof in salt. Our character opens up a kitchen cabinet as piles of salt gush out. She opens the fridge and limes pour out. We cut to a couple both sipping on a glass of Casazul Anejo. The Casazul bottle is seen with its medals. "No salt or lime needed."
WORK
