GOOD DANCE
COMPANY
Branding and marketing for dance company based in California comprised of different teams for dance training and competitions. The name G.O.O.D. stands for "Growth Out Of Dance". Art direction mainly utilizes company members as focal points for campaigns, storytelling, and graphic elements.
ROLE
ART DIRECTION
BRANDING
MOTION DESIGN
ILLUSTRATION
COMPANY
GOODIES - JUNIOR TEAM
HOMEGROWN - TRAINING TEAM
THE GOOD PROJECT - ADULT TEAM
G.O.A.T. - ALUMNI TEAM
ROLE
ART DIRECTION
BRANDING
ILLUSTRATION
MOTION DESIGN
COMPANY
GOODIES - JUNIOR TEAM
HOMEGROWN - TRAINING TEAM
THE GOOD PROJECT - ADULT TEAM
G.O.A.T. - ALUMNI TEAM
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
GOOD DANCE
COMPANY
Branding and marketing for dance company based in California comprised of different teams for dance training and competitions. The name G.O.O.D. stands for "Growth Out Of Dance". Art direction mainly utilizes company members as focal points for campaigns, storytelling, and graphic elements.
ROLE
ART DIRECTION
BRANDING
ILLUSTRATION
MOTION DESIGN
COMPANY
GOODIES - JUNIOR TEAM
HOMEGROWN - TRAINING TEAM
THE GOOD PROJECT - ADULT TEAM
G.O.A.T. - ALUMNI TEAM
ROLE
ART DIRECTION
BRANDING
3D DESIGN
CREDITS
CREATIVE DIRECTION - MARCE SELLAS
COPYWRITING - MATTHEW FISCHMAN
GOOD DANCE COMPANY
Branding and marketing for dance company based in California comprised of different teams for dance training and competitions. The name G.O.O.D. stands for "Growth Out Of Dance". Art direction mainly utilizes company members as focal points for campaigns, storytelling, and graphic elements.
ROLE
ART DIRECTION
BRANDING
ILLUSTRATION
MOTION DESIGN
COMPANY
GOODIES
JUNIOR TEAM
HOMEGROWN
TRAINING TEAM
THE GOOD PROJECT
ADULT TEAM
G.O.A.T.
ALUMNI TEAM
#AREYOUGOOD
Promotional campaign advertised to those interested in auditioning for The GOOD Project. Marketing and videos feature perspectives told by company members through a nostalgic-inspired lens.
GOOD VIBES ONLY
Promotional design and media for company wide showcase.
%20copy.webp)
"ABOUT US"
#AREYOUGOOD
Promotional campaign advertised to those interested in auditioning for The GOOD Project. Marketing and videos feature perspectives told by company members through a nostalgic-inspired lens.
THE GOOD PROJECT LOGO DESIGN
Logo animation representing the team's group huddle.
WORK
FRESH GOODS
GOOD Dance Company's lifestyle/streetwear brand. A brand for dancers and artists to call their own. To create this sense of belonging, we focus on what matters most to them starting off with a campaign asking "What's essential to you?" while promoting our "Essentials" line of clothing.
ROLE
ART DIRECTION
BRANDING
MOTION DESIGN
VIDEO EDITING
FRESH GOODS
GOOD Dance Company's lifestyle/streetwear brand. A brand for dancers and artists to call their own. To create this sense of belonging, we focus on what matters most to them starting off with a campaign asking "What's essential to you?" while promoting our "Essentials" line of clothing.
ROLE
ART DIRECTION
BRANDING
MOTION DESIGN
VIDEO EDITING
FRESH GOODS BRANDING